ImagineChairsThe only thing virtual about Imagine!, Assistance League of St. Louis' largest annual fundraiser on November 7, was that for the first time, it was live-streamed and held virtually. The reality is that an entire year of preparation and hundreds of member volunteer hours made it happen. The anticipation, excitement and enthusiasm were real. An incredibly talented, tireless team made this virtual fundraising event a reality. Every detail was selflessly executed by Assistance League members, always goal-oriented, intent on success.

Co-Chairs Mary Price and Maureen Swingle (pictured above) hosted and presented the lively, fast-paced one-hour event with wit and charm, creating their own reality show.
GiveSmart handled cell phone bidding for all fundraising activities, which included the Live and Silent Auctions, Ring the Bell, Wine Pull and Buy It Now. Bidding was made available five days before Imagine! The Live Auction was preview only. "Cell phone but no evening wear required" was a new, relaxed and welcome change this year.

Professionally filmed by TSV Sound and Vision, video guest speakers Dr. Art McCoy, Superintendent of Jennings School District and Jeffrey Rhone, Director of the Office of Family & Community Engagement for the St. Louis Public Schools, provided personal testimonials. KSDK Ch. 5's Rene Knott returned to MC "Ring The Bell."

Imagine! exceeding all expectations, "A Gift of Love" raised $208,800. This incredible gift received by Assistance League of St. Louis will become "A Gift of Love" given back through our programs to the St. Louis community.